Ski Resorts News
01/11/2020
The new brand name ensures better readability and advertising appeal.The new logo forms the main component of the conjoint design line. Obergurgl-Hochgurgl has been operating under the connecting name of Gurgl since May 2019.
"Continuous development and further improvement of the public image were the main motives for the rebranding process," informs Lukas Scheiber, marketing responsible of Ötztal Tourismus.
The new logo is the central component of the redesigned line. Additionally, a distinctive typeface was created in order to strengthen the unique character of the typographic appearance. Varied font styles promise greater flexibility in the range of applications.
Gradual brand establishment
By changing the name to "Gurgl" also the image brand changed, which is - together with the word brand - an essential part of the brand presence as a design element. All advertising materials that are now coming on the market have already been adapted to the new design. Therefore the establishment of the redesigned appearance takes place gradually and in an uncomplicated way. In addition, the two winter sports stars Fritz Dopfer and Dave Ryding wear the redesigned Ötztal/Gurgl logo on their helmets by considerably increasing the level of brand awareness.
Latest Resort News
The Grands Montets reconstruction in Chamonix
After a year of studies, fine-tuning, and preparatory work, the Mountain Planet 2024 Exhibition in Grenoble is the occasion for the Compagnie du Mont-Blanc and Doppelmayr France to bring together the stakeholders of the Chamonix Grands Montets reconstruction project and officially launch the construction phase of the various infrastructures.
04/18/2024
Vail Resorts to acquire Crans-Montana ski resort in Switzerland
US ski resort operator Vail Resorts is expanding its presence in Switzerland. Following Andermatt-Sedrun, the "big player" now also takes over the mountain railways in Crans-Montana.
02/10/2024
A new San Martino di Castrozza lift connection between Ces and Tognola
A new gondola in the heart of the skiarea San Martino di Castrozza Passo Rolle. The lift connection between Ces and Tognola area in San Martino di Castrozza has been improved.
03/25/2024